Getting more jobs for any business is hard work no matter your chosen field. In today's digital landscape it is easy to think that the only sales channel available to you is the almighty Google. While this may be where a large portion of your work may come from it is never wise to invest too heavily in one channel.
If you are leveraging SEO Google may shine on you for a time, but cataclysmic shift may cause you to stop getting work overnight. Similarly utilising PPC advertising may work until someone with deep pockets could price you out of this channel.
If you're already using the web and SEO you have probably already set yourself up a Google My Business account for your local SEO. Just in case you haven't you should get that setup as it may help if you're not getting any traffic to your website.
The good news is there are many other channels you could employ to find new customers. There are pay per lead services such as Hi Pages and Seeking Service that provide high quality targeted leads. If you're in a regional area these services can pretty much be leveraged for free as the leads generally don't get bought.
Leveraging booking agents such as Bins Skips Waste and Recycling and others may help to win more work. These agents are kind of like commission only sales people which is a win if you can get them to win more jobs for you.
Social networks such as Facebook and LinkedIn are great places to win business through social selling. One word of caution though, the idea of selling in these channels is not to attempt to advertise or promote your services. You must first deliver value to your potential clients in the form or content they will enjoy or find useful. Then when they are ready for a skip bin or other service they will come and find out about your service.
Social selling is a long game but done right you will build your business and have loyal customers that will buy from you time and time again.
Using our waste app technology you could leverage the mobile app sales channel to build up customers and be with them all the time. This would provide you with a branded mobile app that your customers could use to manage the services you deliver for them.
If you'd like a demonstration of an integrated website and/or mobile app please book a time for a consultation.